Sam Wood

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In 2020, Health-Ade approached SISTER to redesign their packaging and brand system. As the Lead Brand Designer on the project, I executed a comprehensive redesign of Health-Ade's entire packaging system, in-part leading to Health-Ade's highest year of revenue to date.

Role: Design Lead
Team: Creative Direction by Lana Shahmoradian (SISTER). Campaign Art Direction by Sarah Drexler. Copywriting by Natalee Ranii-Dropcho. Illustrations by Steve Gavan.

An audit of their current packaging revealed a system that lacked hierarchy and consistency. The bottle felt busy and plain, making it hard to distinguish between flavors and standout on the shelf. We established a new typographic palette in addition to simplifying the brand logotype and anchor mark. A bold, fizzy gradient and series of custom illustrations were introduced to attract attention and create a unique look for each flavor.

Before vs. After

Updated brand guidlines.

Commissioned illustrations by Steve Gavan.

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